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Citroen 2014








The first action of designer Fréderic Soubirou was to create the side signature, a C shape in chrome that gives the side view of the new Citroen C4 Picasso its personality, while underlining the space available to passengers at front and rear. The side view with its sculpted panels conveys an impression of smooth power, The new Citroen C4 Picasso is first and foremost a car of astonishing design. It takes advantage of the possibilities offered by the EMP2 platform to explore new forms of stylistic expression: reduced overhang (-70 mm at the front), a lower engine block and floor (between -40 mm and -50 mm for the engine, and -20 mm for the floor), and wider tracks (+82 mm at the front and +31 mm at the rear). The dynamic effect created is both forceful and intense.


The Citroen DS 5LS has been shown in Paris to a group of Chinese media, as the brand pushes its ‘Frenchness’ with a C-segment saloon for the world’s biggest market, The 5LS’s LED headlamps are pierced by a deep grille, finished in chrome as per DS tradition and Chinese taste. The treatment, dubbed ‘DS Wings’ by someone at Citroen marketing, is headed by a prominent DS badge, and is the face for the saloon’s swooping ‘shark fin’ profile. The bonnet and sides are smoothly segmented, while at the rear are 3D LEDs and neat design touches, such as the integrated ‘one-piece’ chrome garnish across the lower bumper.

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